So 2020 hasn't started the way we were hoping it would...
It doesn't mean it's all bad.
I have been busy throughout the COVID-19 pandemic for one simple reason: social media and digital marketing is the most effective means of communication at a business' disposal right now. It has been a rewarding couple of months working with my clients to innovate and iterate, and to capture their stories along the way.
Retailers have had to move sales online and offer easy methods of pick-up and delivery, social connection apps have had to pivot to stay valuable because people can't meet up in person, construction companies have banded together to efficiently erect infrastructure needed to combat the pandemic. These are all problems and situations I have helped problem-solve or capture for clients, stories and updates I have been able to communicate through copy, photography, video, and design on social media, websites, email newsletters, and print media.
Uncertainty is here to stay for the time being, but I feel incredibly lucky to be doing the work that I am, and for the clients that I am working for.